Tim Rawlins Associates use the creative arts to stimulate and develop the innate creativity in business people, which in turn leads to balanced and responsive organisations.
There is a problem today in as much that businesses have become dominated by our logical brain skills – financial, formulaic, reductionist and over controlling – so they have a restricted view of the world and a limited range of responses to the rapid changes that now characterise today’s economy.
Meanwhile people are exposed to increasing pressure to perform ever more complex tasks in less time. Some individuals are in crisis and most worry about their work life balance. Businesses are crying out for creative solutions, but their people still feel that innovative ideas and gut instincts don’t fit with corporate culture. The cracks are beginning to show.
The Solution lies within the creative side of our brains, which are as good at dealing with complexity and change as the logical side is at reasoning and routine. Blocking creativity at work leads to unbalanced and unfulfilled people, lacklustre solutions and a stagnating culture. Ironically what is unique about all humans is their innate creativity. All that is required is for us to release it.
Artists epitomise creativity in action, and experience shows that the creative processes involved in making art have much to offer business. Tim Rawlins Associates bring the creative arts into the business-setting through consultation, facilitation, and individual and group workshops. The aim is not to turn people into uncontrollable mavericks but, by re-engaging individual and collective creative power, through experiential learning, we unlock the imagination of business.
The benefits of balancing creativity and logic lead to motivated, innovative, resourceful people and a responsive, revitalised organisation capable of meeting the challenges of today.
Harnessing the skills and resources of industry with the vision and the imagination of the artist to create as yet unimagined benefits.
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