John Kao 

Business Guru & Author of “Jamming”, Business Week Bestseller

 

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"And it’s not just media and high–tech firms that must invest in creativity. From companies that make cars to accounting firms and airlines, every company must make creativity and innovation their top priority if it is to last beyond the next accounting period”

According to Kao the real challenge lies in stimulating employees’ minds and harnessing the full potential in a disciplined and structured way.