Innovative, multi-faceted project

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Launched in April 2000, the project meets Unilever’s strategy to create an enterprise culture, by widening sources of inspiration, information and creativity for employees, through working with artists and arts organisations. In its first four months it has reached 45% of employees, from the Chairman to the latest recruits, through six major initiatives running simultaneously. Project Catalyst is one of a number of initiatives helping to establish a creative and enterprising culture in Lever Brothers and Elida Fabergé.

The six initiatives put creative and communication skills at the top of the training agenda; encouraging employees not only to focus on the skills they need now but also those in the future.